RUD Philosophy

About Us

Today despite of the change in the corporate culture and mentality, our name is still taken with a substantial meaning. This is not only on account of the products that we manufacture but also, on account of our heritage and tradition. We take great pride in our history, mining it for inspiration even as we forge a new and brighter future.

We have a history of strategic innovations that has positioned us as a broad-line manufacturer, supplier and exporter of material handling products and integrated material handling solutions. Our product range comprises of Lifting Chains, Conveyor Systems, Snow Chains, Hoist Chains, Tyre Protection Chains, and related solutions. These products and services are widely distributed to industrial and consumer markets worldwide.

As an ISO 9001:2008 certified, RUD is known to have more than 500 patents to its credit. Our specialized outdoor furniture has got an advantage of 10 years guarantee. Some of our esteemed clients are Siemens, Godrej & Boyce, BHEL Group, Wheels India, Tafe, Bharat Forge and the like.

Since its inception in the year 1875, "RUD's" strategy has remained to leverage our superior material handling design and engineering know-how. The aim remains to provide differentiated products, systems and services to efficiently and ergonomically move, lift, position or secure material. The focus of our company is on industrial and commercial applications with the highest potential for growing market share in countries that offer the greatest volume and profit potential.

Quality Assurance

The philosophy of our company remains, "Enterprise Quality Services, streamlining material handling solutions in a collaborative environment". We feel that two factors are vital; those being the quality of our products like lifting chains, snow chains, etc. and their consequent smooth application that would assure quality. Lapses in quality can affect risk management efforts, hinder regulatory compliance or compromise with customer satisfaction. To ensure that, our products and solutions stand up to the challenge.

RUD India implements robust quality process frameworks and thoroughly validates every application. Our quality frameworks use rigorous validation methodologies to deliver high quality, nearly zero defect solutions. They provide cost efficiencies and ensure high reliability, availability and stability of applications. These are achieved through the combination of risk based testing, effective processes and strong knowledge management.


The infrastructure at RUD India is essentially a dedicated intermix of specialized machinery and engineering resources. With sustained infrastructure investments for over the years, our company has created a knowledge-networked work environment from where our employees provide high quality solutions to the clients. These investments enhance employees' productivity and reduce engagement risk for our clients. We have a multi-dimensional approach, planned to support growth and technology advancement. It ensures that the solutions we architect for our clients are built in the most productive and effective manner.

Dedicated network management teams support our centers to ensure uninterrupted client connectivity and seamless engagement execution across various locations. The production centers are equipped with the latest technologies and facilities for enterprise networking, office productivity, collaborative engineering, and distributed project management

More information about our products


Our RUD Corporate Introduction Brochure

PDF Download